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THE FAN MOTIF GENTLY REMINDS US THAT BEAUTY CAN UNFOLD THROUGH THE POSSIBILITY OF WHAT LIES AHEAD.

The fan motif gently reminds us of the beauty that continues to unfold through its graceful movement from a closed form into an open one. Its expansive form illuminates new possibilities in your life, your future, and your sense of beauty.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

EXPANSION PROSPERITY GOOD FORTUNE ELEGANCE CELEBRATION GRACEFUL BEAUTY

Uchikake with Vines and Hinoki Fans — Japan, 18th–19th century.
Tokyo National Museum, Tokyo.

THE STORY OF BEAUTY

The Fan Motif is one of Japan’s traditional auspicious motifs, inspired by the elegant shape of the folding fan.

When closed, a fan is compact and contained, but as it opens, it gradually expands outward toward its edge. This form is associated with the Japanese concept of suehiro—the idea of something gradually opening and expanding toward the future—and has long symbolized good fortune, prosperity, and continued growth.

In Japan, fans have been used since the Heian period, and their graceful forms have been represented in many settings, including traditional dress, paintings, and crafts.

The inner surface of a fan is often decorated with flowers, plants, landscapes, and other scenes, allowing an entire world of beauty to unfold within one small form.

Fans have also been used on auspicious and ceremonial occasions, becoming cherished symbols for celebrating important milestones in life.

The open fan carries wishes for happiness yet to come and anticipation for the future.

In Japanese aesthetics, the fan was more than simply a practical object. It also became a beautiful symbol of what lies ahead.

From its closed form, the fan gradually—and then expansively—opens outward. Its unfolding shape quietly expresses the hope that life does not end where we stand today, but can continue to open into something even more beautiful.


Kosode with Plum Branch Design on Striped Ground — Japan, 18th century.
Tokyo National Museum, Tokyo. CROPPED.


BEAUTY OF HAPPINESS

The Fan Motif has long embodied a beauty that expands toward the future.

When closed, a fan is a small and quiet presence. Yet the moment it opens, a wide space emerges within it. It is much like life, where a single encounter or a small step can create unexpected possibilities and lead us toward an entirely new world.

Perhaps beauty does not exist only in what has already been completed, but also in the unseen possibilities of the future.

Just as a fan slowly unfolds, life too takes shape in its own beautiful way, expanding in unexpected directions as we move forward.

The Fan Motif gently reminds us of the beauty of looking forward to the future—and of believing in our own possibilities.

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Yuka Miyatake


QUESTION FOR YOU

Do you feel there is something in your life that you would like to expand further from this point onward?

It may be a new encounter, a place you have yet to discover, or perhaps a talent or sense of beauty that you have cherished all along.

Just as a fan opens, the future holds beautiful possibilities that have not yet come into view.

Gently imagine the “space that is yet to unfold” within your life.


DISCOVER
YOUR SENSE OF BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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