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THE NADESHIKO GENTLY REMINDS US THAT BEAUTY CAN LIVE IN INNOCENCE, PURE LOVE, AND THE DELICATE SENSITIVITY OF THE HEART.

The delicate beauty of the nadeshiko resonates with the delicacy of your heart.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

INNOCENCE PURE LOVE TENDERNESS SENSITIVITY GRACE TIMELESS BEAUTY

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Inkstone Box (Suzuribako) with Nadeshiko Design — Yamamoto Shunshō, Japan, 18th century. Tokyo National Museum, Tokyo.

THE STORY OF BEAUTY

Nadeshiko has long been cherished in Japan for its delicate petals and charming, graceful appearance.

The Kawaranadeshiko, native to Japan and known botanically as *Dianthus superbus*, produces delicate flowers in fields and along riverbanks from summer into autumn.

In Japan, the beauty of small flowers blooming naturally in the landscape has long been appreciated. Nadeshiko is one such flower, appearing frequently in classical Japanese literature, including the *Manyōshū* and *The Pillow Book*, and continuing to be cherished across generations.

Its petals feature delicate fringed edges, giving the flower a light and graceful appearance as it gently moves in the breeze. This distinctive form creates the tender and delicate beauty of nadeshiko.

The name “Nadeshiko” carries a sense of affection for its charming appearance, evoking something so lovely that one might wish to gently stroke it.

Yet the beauty of nadeshiko is more than simply its delicate appearance.

There is a sensitivity within each finely shaped petal, and a quiet strength in a flower that grows gently in the wild while remaining firmly rooted in the earth.

There is also an unadorned beauty that evokes innocence and purity.

Within this one small flower, delicacy and strength, tenderness and quiet dignity exist together in harmony.

Long cherished in the nature and literature of Japan, nadeshiko reminds us that beauty can be found not only in grandeur, but also in the quiet loveliness of something small and delicate.


Three Young Women in a Garden where Nadeshiko Pinks are Growing — Kuwagata Keisai, Japan, ca. 1790.
The Metropolitan Museum of Art, New York.

BEAUTY OF HAPPINESS

The nadeshiko gently teaches us to cherish the sensitivity that allows us to truly feel.

In our daily lives, we may sometimes try to be strong or keep moving forward without hesitation.

Yet the sensitivity to notice the smallest changes, to sense the feelings of others, and to be moved by beauty is also something precious within us.

Being sensitive is not a weakness. It is a precious sensitivity that allows us to discover a beauty that is uniquely our own.

The nadeshiko gently teaches us the beauty of carrying such a way of being in our hearts.


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Yuka Miyatake

QUESTION FOR YOU

What colors, textures, or forms might the sensitivity you wish to cherish within your heart take?

Even the smallest things can hold deep meaning for you.

Like the nadeshiko, why not carefully express the delicate sensitivity that is uniquely your own?

DISCOVER
YOUR SENSE OF BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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