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THE MARIGOLD GENTLY TEACHES US THAT LOVE CAN LIVE ON THROUGH MEMORY.
The marigold whispers of the happiness of carrying precious, beautiful memories with us into the future.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
MEMORY LOVE REMEMBRANCE JOY LIGHT CONNECTION TIMELESS BEAUTY

The Flower-Garden Display'd — Richard Bradley, James Smith, after Robert Furber and Peter Casteels, England, 1734.
The Metropolitan Museum of Art, New York.
THE STORY OF BEAUTY
The marigold is a bright and vibrant flower, blooming in vivid shades of yellow and orange.
In Mexico, cempasúchil, a type of marigold, is deeply cherished as a flower that symbolizes Día de los Muertos, the Day of the Dead.
On family altars, flowers are placed alongside photographs and treasured mementos, while their vivid petals are arranged like a path to welcome loved ones.
Rather than simply mourning those who have passed away, this tradition honors the time they lived and the memories shared with them.
In India, too, marigolds have long been closely connected to people's lives, cherished as flowers that bring color to festivals and celebrations.
Their yellow and orange blossoms evoke joy, welcome, and the radiance of life, and are incorporated into everyday life as garlands and decorations.
In Europe as well, marigolds have long been cultivated in gardens and have remained closely connected to people's lives, being used as medicinal plants and sources of dye.
The meanings associated with the flower vary slightly from one culture to another.
Yet there is something they share.
A flower that accompanies people through their most precious moments, celebrates life, preserves memories, and is passed down from one generation to the next.
The vivid colors of the marigold do not merely remind us to look back on the past. They remind us of the light of life that exists here and now.

Marigold — William Morris, United Kingdom, 1875.
The Metropolitan Museum of Art, New York.
BEAUTY OF HAPPINESS
There are moments in life to which we can never return.
Yet the precious things within those passing moments do not simply disappear.
The time we spent with someone. The words we exchanged. An unforgettable, beautiful smile. A scent that suddenly returns to us in an unexpected moment.
The marigold has accompanied people in many parts of the world, both on days of celebration and on days of remembrance.
The marigold whispers that loving someone and cherishing their memory are closer than we may think.
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A Basket of Flowers — Jan Brueghel the Younger, Flanders, probably 1620s.
The Metropolitan Museum of Art, New York.
WHEN YOU...
What speaks to you today?
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