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THE LILY GENTLY REMINDS US THAT BEAUTY CAN BLOOM WHEN WE STAY TRUE TO THE PURITY WITHIN OUR HEARTS.

The lily teaches us the importance of living true to ourselves and embracing a life of purity.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

PURITY GRACE ELEGANCE INNER TRUTH SELF-EXPRESSION TIMELESS BEAUTY

Moon Flask with Lily or Floral Motif — Minton(s), United Kingdom, 1872.
The Metropolitan Museum of Art, New York.

THE STORY OF BEAUTY

Lily is a perennial plant widely distributed across the Northern Hemisphere and has long been cherished around the world for its graceful form and elegant fragrance.

Lily was known as early as ancient Greece and Rome, where its beauty was appreciated in gardens and decorative arts.

During the medieval period in Europe, white lilies were depicted as symbols of purity and a clear heart, appearing repeatedly in decorative art.

As horticultural culture developed, lilies came to be cultivated throughout Europe, giving rise to many varieties with different colors and flower forms. With their large, open blooms and delicate fragrance, lilies became beloved not only as garden flowers but also as cut flowers.

In East Asia as well, lilies have appeared in gardens, literature, and paintings since ancient times. They have been cherished within different cultures, often associated with delicacy, purity, and the beauty of nature.

Today, lilies can be found in a rich range of colors, including white, pink, orange, and yellow. Their tall, graceful stems and large blooms continue to bring beauty to gardens and floral design around the world.

Their appearance carries a quiet sense of elegance alongside their beauty, creating the distinctive graceful presence of the lily.

Thus, across regions and through the ages, lilies have continued to captivate the human heart with their pure beauty and elegant presence.

Case (Inrō) with Design of Grasshopper on Stalk of Flowering Lily — Nomura Chōkei, Japan, 18th–19th century. The Metropolitan Museum of Art, New York.


BEAUTY OF HAPPINESS

The lily teaches us the importance of living with complete purity and staying true to what lies within our hearts.

In our daily lives, we may sometimes lose touch with what we truly feel as we encounter the expectations of others and the values of the world around us.

At such times, looking at the lily, with its straight stem and dignified bloom, gently reminds us that beauty is not something created to be recognized by others. Perhaps true beauty begins with cherishing the pure feelings that live within our hearts.

To cherish what moves our hearts. And to honestly give form to the beauty we wish to express.

The lily gently teaches us the beauty of living true to our hearts, while honoring the purity of our own sensitivity.


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Yuka Miyatake

QUESTION FOR YOU

Are you living true to the purity within your heart?

The feeling that you truly wish to cherish within yourself.

Just as the lily opens its dignified bloom, expressing your pure heart with honesty may open the door to a new world.

DISCOVER
YOUR SENSE OF BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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