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THE KIKYO GENTLY TEACHES US THAT BEAUTY CAN BECOME A SYMBOL.

The kikyo whispers to us that it is not only its form and appearance, but the sense of beauty dwelling within it, that can transcend time.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

SYMBOLISM FORM ELEGANCE SINCERITY GOOD FORTUNE TRADITION TIMELESS BEAUTY

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Sword Guard (Tsuba) — Japan, early 19th century.
The Metropolitan Museum of Art, New York.

THE STORY OF BEAUTY

The balloon flower, known as kikyo in Japan, is an elegant and beautifully formed flower whose five petals create a perfectly balanced shape.

Its star-like appearance has been cherished across East Asia since ancient times.

The balloon flower is native to a region extending from eastern Siberia through China and the Korean Peninsula to Japan.

Today, it has also been introduced to places such as Europe and Hawaii, where it is loved as an ornamental garden plant known as the “balloon flower,” bringing beauty to gardens and flower beds.

In Japan, its beautiful form came to hold meanings that extended far beyond the flower itself.

The name “kikyo” has sometimes been associated with the auspicious phrase “sarani yoshi,” meaning “even more good fortune,” and has therefore been regarded as a symbol of good fortune.

Its perfectly formed five-petaled shape was also cherished as a decorative motif and incorporated into family crests.

The image of the kikyo then spread into everyday life, appearing on kimono and obi, yukata, tea ceremony utensils, Noh costumes, and many other objects.

A beautiful form born as a single flower becomes a motif, acquires meaning, becomes a family emblem, and eventually finds its way into everyday life.

In gardens around the world, it is known as the “balloon flower.”

In Japan, the form of a single flower became a deeply rooted symbol within culture.

Perhaps the kikyo teaches us that beauty is not only something we see, but something that comes to hold meaning in the human heart—and that through this meaning, beauty can continue to live across generations and cultures.


Furisode with Design of Seasonal Flowers in Tatewaku and Floral Circles — Japan, 19th century.
Tokyo National Museum, Tokyo. ColBase.

BEAUTY OF HAPPINESS

When we find something beautiful, we sometimes discover a special meaning within it.

A favorite flower.
Something given to us by someone dear.
A place filled with precious memories.

When we find a special meaning in something beautiful, it begins to hold lasting value in our lives.

The kikyo teaches us the beauty of giving our own meaning to the things we hold dear.


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Pieces from a Robe (Kosode) with Autumn Grasses — Japan, first half of the 18th century.
The Metropolitan Museum of Art, New York.

QUESTION FOR YOU

Is there something beautiful that holds a special meaning for you?

When you give something special meaning through your own sense of beauty, it may open the way for new happiness to unfold.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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