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THE HIBISCUS GENTLY TEACHES US THAT BEAUTY LIVES IN THE MOMENT WE CHERISH

The hibiscus whispers to us of the happiness found in discovering the beauty that dwells within fragility.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

LOVE PRESENCE RENEWAL RADIANCE COMPASSION JOY TIMELESS BEAUTY

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Plate — Union Porcelain Works, United States, 1880–95.
The Metropolitan Museum of Art, New York.

THE STORY OF BEAUTY

The hibiscus is a flower known for its vivid colors and large, gracefully open blossoms.

Among the hibiscus flowers we commonly see is the species known as the Chinese hibiscus, or China rose. It has been cherished in many parts of the world, particularly across Asia and the Pacific.

Depending on the variety, a single flower may wither in as little as a day.

Yet after one flower fades, a new bud opens, followed by another and another, continuing the cycle of bloom.

Its fleeting beauty reminds us that rather than seeking a beauty that remains forever unchanged, there is value in cherishing the beauty that exists here and now, in each passing moment.

In Malaysia, *Hibiscus rosa-sinensis* is beloved as the national flower. In Korea, *Hibiscus syriacus*, known as mugunghwa, is cherished as a national symbol. In Hawaii, the yellow hibiscus, *Hibiscus brackenridgei*, is known as the state flower.

The fact that a single flower has been loved in different places around the world, and given special meaning within each culture, is itself part of the beauty of the hibiscus.

One flower comes to an end, and another begins to bloom.

Perhaps it is precisely because a flower does not bloom forever that we find each individual blossom so precious.

Beauty may not be about lasting forever, but about deeply cherishing the moment in which it exists.

Study of Hibiscus Plants — Adolf Senff, Germany, 1828.
The Metropolitan Museum of Art, New York.

BEAUTY OF HAPPINESS

Sometimes, we wish that the present moment could last forever.

Time spent with someone dear to us.
A beautiful season.
A moment when our hearts feel full.

Yet not everything remains the same forever.

And that is precisely why it is important to cherish what is here, now.

To fully savor the beauty and fragility held within each moment, with all our hearts.

Perhaps true love is not about possessing something, but about deeply loving its very existence.


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Peahen and Hibiscus — Bian Lu, China, Yuan dynasty, mid-14th century.
The Metropolitan Museum of Art, New York.

QUESTION FOR YOU

What is it that you want to cherish in this very moment?

A person, a moment, a fragrance, a ray of light, or a small joy.

Because these fleeting moments will one day pass, they are beautiful.
Take a moment to gently etch their beauty into your heart.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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