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THE CHRYSANTHEMUM GENTLY TEACHES US THAT BEAUTY CAN TRAVEL THROUGH TIME AND CULTURES, TAKING ON NEW FORMS WHILE CARRYING ITS ESSENCE FORWARD.
The Chrysanthemum teaches us the importance of carrying tradition into the future while expressing it through our own sensibility.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
TIMELESS BEAUTY TRADITION EVOLUTION CULTURE TRUST LONGEVITY

Chrysanthemum — Ogata Kenzan, Japan, 1743.
The Metropolitan Museum of Art, New York.
THE STORY OF BEAUTY
Chrysanthemums have been cultivated in China since ancient times and have been cherished by people throughout their long history.
They eventually made their way from China to Japan, where, during the Nara and Heian periods, a culture of appreciating chrysanthemums emerged at the imperial court. Over time, chrysanthemums were cultivated in Japan according to its own distinctive aesthetic sensibilities, giving rise to a remarkable variety of forms, including Sagagiku and Isegiku.
During the Edo period, chrysanthemum cultivation spread even further, and different regions developed their own varieties and methods of training and shaping the flowers.
People came to find beauty not only in cultivating a single flower to perfection, but also in the very forms, colors, and ways in which chrysanthemums bloomed. Through careful cultivation and human hands, new expressions of beauty were created.
The beauty of chrysanthemums cultivated in Japan eventually traveled to Europe.
From the late eighteenth to the nineteenth century, Chinese and Japanese chrysanthemums became increasingly popular in Europe. Their large blooms, rich colors, and diverse flower forms had a significant influence on the breeding and development of chrysanthemums in Europe.
In this way, chrysanthemums traveled from China to Japan, and from Japan to Europe. In each place, new forms of beauty were discovered, allowing the flower to evolve, transform, and be passed on to the next generation.
A form of beauty is placed into another person's hands, and within a different culture, it takes on a new expression.
The Chrysanthemum teaches us that tradition may not simply mean preserving something exactly as it was. Perhaps it means trusting what has been handed down to us, adding our own sensibility and creativity, and then passing it forward in a new form.

Kosode with Bamboo, Sparrows, and Chrysanthemum Design — Japan, 19th century.
Tokyo National Museum, Tokyo. ColBase.
BEAUTY OF HAPPINESS
The Chrysanthemum gently teaches us the beauty of what is passed down through generations.
Something born within one culture can be received by others and, in another place, grow into a new expression of beauty.
It is much like our own lives. We receive something precious, trust in what has been given to us, and nurture it into a form that reflects who we are.
Perhaps beauty does not simply mean preserving the past exactly as it was. It may also mean adding our own sensibility to what we have inherited and passing it forward into the next generation.
Across time and cultures, the Chrysanthemum gently reminds us of the richness of beauty as it is inherited, transformed, and carried forward.
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Yuka Miyatake
QUESTION FOR YOU
What beauty do you wish to inherit and express through your own sensibility?
A word you received from someone.
A habit, a way of living, or a way of seeing the world passed down to you.
When you nurture these things in your own way, they may reveal a one-of-a-kind beauty—one that, in turn, may light a spark in someone else's heart.
DISCOVER
YOUR SENSE OF
BEAUTY
WHEN YOU...
What speaks to you today?
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