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THE CHERRY BLOSSOM GENTLY REMINDS US THAT BEAUTY CAN BE FOUND IN THE FRAGILITY OF LIFE AND THE MOMENTS THAT PASS.
Cherry blossoms gently invite us to find beauty not only in joy, but also in sadness and longing.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
FRAGILITY TRANSIENCE IMPERMANENCE SEASONAL BEAUTY HOPE TIMELESS BEAUTY

Twelve Months of Flowers and Birds — Kanō Eikei, Japan, 17th century.
Tokyo National Museum, Tokyo. CROPPED
THE STORY OF BEAUTY
Cherry blossoms have long been cherished as one of the flowers that symbolize Japan.
In spring, cherry trees burst into bloom all at once, reaching their full beauty before their petals soon begin to fall.
Their fleeting beauty has long been associated with the beauty of life, reminding us that life itself can bloom beautifully within a limited span of time.
In Japan, there is a distinctive appreciation of nature and its changing seasons.
The expression “Kachōfūgetsu,” which brings together flowers, birds, the wind, and the moon, reflects a sensibility that embraces nature as it is and finds beauty in its constant transformation.
Cherry blossoms beautifully embody this way of seeing the world. Their beauty is found not only in full bloom, but also in the moment they begin to open, the way they gently sway in the breeze, and the graceful moment when their petals begin to fall.
This sensitivity extends beyond nature itself.
It is also a way of finding quiet beauty in the changes of life—in unfulfilled feelings, the sadness of wishes that do not come true, and the loneliness of parting with someone dear. Even within experiences that do not unfold as we hoped, there can be a quiet beauty waiting to be felt.
Rather than simply mourning fragility and impermanence, it is about savoring the beauty that can exist only within a particular moment.
Cherry blossoms gently remind us that, just as the seasons continue to change, the beauty of life is precious precisely because it does not last forever.

Sword Guard (Tsuba) with Cherry Blossom Motif — Japan, 19th century. The Metropolitan Museum of Art, New York.
BEAUTY OF HAPPINESS
The beauty brought by cherry blossoms carries a quiet sense that something can feel even more precious because it is fleeting.
There are times in life when things do not unfold as we hoped. When we are surrounded by sadness and longing, it may be difficult to see everything in a positive light.
Yet, even knowing that their petals will eventually fall, cherry blossoms return each year and bloom beautifully once again.
Looking at them, we may begin to feel that even within sadness and longing, there are precious things that can only be seen through the passage of time, and that there may be light waiting beyond them.
Cherry blossoms gently teach us the beauty of finding meaning within fragility and impermanence, quietly accepting the changing nature of life, and continuing to walk toward what lies ahead.
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Yuka Miyatake
QUESTION FOR YOU
Have you ever felt the beauty in the passing of time within your own life?
Not only joy, but also sadness and longing gradually change their form with time.
There is a beauty that can only be seen because things change.
Just as we find beauty in the falling petals of cherry blossoms, why not gently embrace the moments and experiences that have come into your life as a beauty that only you can discover, here and now?
DISCOVER
YOUR SENSE OF BEAUTY
WHEN YOU...
What speaks to you today?
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