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YELLOW GENTLY REMINDS US THAT BEAUTY CAN SHINE THROUGH LIGHT — WITH THE JOY OF LIVING, THE WARMTH OF HOPE, AND THE COURAGE TO CREATE.
Yellow is a color that reminds us of the beauty of enjoying life.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
LIGHT JOY HOPE WISDOM CREATIVITY ABUNDANCE
光 喜び 希望 知性 創造性 豊かさ

Kosode with Design of Stripes, Fans, Snow Rings, and Plum Branches — Japan, Edo period, 18th century.
Tokyo National Museum, Tokyo. ColBase.
THE STORY OF BEAUTY
Yellow is a bright and abundant color found in nature, from sunlight and gold to ripening plants.
Since ancient times, yellow pigments and dyes have been created from natural sources such as earth, minerals, and plants, becoming familiar elements of everyday life and artistic expression.
In ancient Egypt, natural yellow ochre was used in murals and decoration. Evoking sunlight and gold, yellow was also associated with life and abundance.
From antiquity through the Middle Ages, yellow dyes made from plants were widely used to color clothing and textiles.
In India, yellow and ochre have been associated with wisdom and spirituality, and have been cherished in clothing and religious traditions.
In European art, yellow became an important color for expressing light and gold. It has been used in a wide range of forms, from vivid, golden yellows to more subdued ochre tones.
In Japan, a rich variety of nature-derived yellows, including kariyasu yellow and turmeric yellow, have also been used in dyeing, cultivating a distinctive beauty in clothing and traditional crafts.
From ancient earth pigments to gold, botanical dyes, and the worlds of art and craftsmanship.
As a color of light born from nature, yellow has continued to enrich people's sense of beauty across eras and cultures.

Yuka Miyatake
THE BEAUTY OF COLOR
Yellow holds the beauty of enjoying life in the light.
The morning sun, blooming flowers, ripened fruit, and landscapes glowing in golden hues.
Yellow gently illuminates the small joys that surround us in everyday life.
It quietly awakens the curiosity and creativity within us, offering a light that encourages us to experience life with greater freedom.
Yellow is a color that reminds us of a positive and abundant sense of beauty.
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Yuka Miyatake
WHEN YOU...
What speaks to you today?
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