top of page

YELLOW GENTLY REMINDS US THAT BEAUTY CAN SHINE THROUGH LIGHT — WITH THE JOY OF LIVING, THE WARMTH OF HOPE, AND THE COURAGE TO CREATE.

Yellow is a color that reminds us of the beauty of enjoying life.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

LIGHT JOY HOPE WISDOM CREATIVITY ABUNDANCE

光 喜び 希望 知性 創造性 豊かさ

Kosode with Design of Stripes, Fans, Snow Rings, and Plum Branches — Japan, Edo period, 18th century.
Tokyo National Museum, Tokyo. ColBase.

THE STORY OF BEAUTY

Yellow is a bright and abundant color found in nature, from sunlight and gold to ripening plants.

Since ancient times, yellow pigments and dyes have been created from natural sources such as earth, minerals, and plants, becoming familiar elements of everyday life and artistic expression.

In ancient Egypt, natural yellow ochre was used in murals and decoration. Evoking sunlight and gold, yellow was also associated with life and abundance.

From antiquity through the Middle Ages, yellow dyes made from plants were widely used to color clothing and textiles.

In India, yellow and ochre have been associated with wisdom and spirituality, and have been cherished in clothing and religious traditions.

In European art, yellow became an important color for expressing light and gold. It has been used in a wide range of forms, from vivid, golden yellows to more subdued ochre tones.

In Japan, a rich variety of nature-derived yellows, including kariyasu yellow and turmeric yellow, have also been used in dyeing, cultivating a distinctive beauty in clothing and traditional crafts.

From ancient earth pigments to gold, botanical dyes, and the worlds of art and craftsmanship.

As a color of light born from nature, yellow has continued to enrich people's sense of beauty across eras and cultures.


Yuka Miyatake

THE BEAUTY OF COLOR

Yellow holds the beauty of enjoying life in the light.

The morning sun, blooming flowers, ripened fruit, and landscapes glowing in golden hues.

Yellow gently illuminates the small joys that surround us in everyday life.

It quietly awakens the curiosity and creativity within us, offering a light that encourages us to experience life with greater freedom.

Yellow is a color that reminds us of a positive and abundant sense of beauty.

Global Aesthetics (69).png

Yuka Miyatake

QUESTION FOR YOU

Are there moments in your everyday life when yellow brightens your heart?

This color may gently remind you of the joy and curiosity within yourself, as well as the future you wish to create.

Take a moment to discover the “light of yellow” within your heart.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

青海波柄_edited_edited.jpg
image.png
燕子花図屏風_edited.jpg
image_edited.jpg
IMG_6862_edited.jpg
IMG_5306_Edited_edited (1)_edited_edited.jpg
Gemini_Generated_Image_xnri7fxnri7fxnri.jpg
74AA3FA0-404D-4413-B4E9-43111469240F.jpg
bottom of page