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TURMERIC YELLOW GENTLY REMINDS US THAT BEAUTY CAN LIVE WITHIN NATURE — IN THE WARMTH OF EARTH, THE MEMORY OF PLANTS, AND THE QUIET ELEGANCE OF TIMELESS CRAFT.
This warm, gentle shade of yellow brings a quiet richness and timeless elegance to your life, your sensibilities, and your sense of beauty.
Its essence illuminates the way you live, create, and perceive beauty.

BEAUTY KEYWORDS
NATURE WARMTH CRAFT TRADITION ELEGANCE TIMELESSNESS

Furisode with Design of Peonies, Tachibana Oranges, and Net — Japan, Edo period, 18th century.
Tokyo National Museum, Tokyo. ColBase.
THE STORY OF BEAUTY
Turmeric yellow (ukon-iro) is a warm shade of yellow derived from turmeric, a plant that has long been valued in Japan.
Turmeric belongs to the ginger family, and its rhizomes have been used since ancient times for dyes, fragrance, and a variety of everyday purposes.
Fabrics dyed with turmeric develop a distinctive yellow that feels bright yet gently subdued, lending the color a sense of natural simplicity and refined warmth.
In Japan, a rich tradition of dyeing with natural materials, including plants and minerals, has developed over centuries. A diverse range of colors has been created from familiar grasses, flowers, berries, and other gifts of nature.
Turmeric has been one of these natural gifts, accompanying everyday life and contributing to Japan’s culture of color.
Across cultures, yellow evokes the sun, gold, abundance, and light. Turmeric yellow, however, possesses a gentler warmth, closer to the earth and plants than the more brilliant shades of yellow.
It carries light within its hue while remaining soft and warm, with a subtle sense of nostalgia.
Quietly woven into this color are the memories of Japanese dyeing and craftsmanship, cultivated and passed down over generations.
A yellow born from plants, imparted to fabric by human hands, and preserved through the passage of time.
Turmeric yellow continues to convey a quiet and abundant beauty born where nature, everyday life, and the art of craftsmanship meet.

Obi with Design of Chrysanthemums, Diamond Pattern, and Chrysanthemum Leaves — Japan, Edo period, 19th century.
Tokyo National Museum, Tokyo. ColBase.
THE BEAUTY OF COLOR
Turmeric yellow holds the beauty of appreciating the richness found in everyday things.
Receiving color from plants, dyeing fabric with it, and enjoying that fabric in daily life over many years.
Within this process lies a sensibility that cherishes what nature offers and allows beauty to deepen over time.
Turmeric yellow is a color that offers a gentle light, inviting us to rediscover the warmth of familiar things and the beauty of what we have loved for many years.
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Yuka Miyatake
QUESTION FOR YOU
Are there moments in your everyday life when turmeric yellow evokes the warmth of nature or the beauty of things you have cherished over time?
This color may gently remind you of all that you have received throughout your life, as well as what you wish to nurture and treasure in the years ahead.
Take a moment to discover the “warmth of turmeric yellow” within your heart.
DISCOVER
YOUR SENSE OF
BEAUTY
WHEN YOU...
What speaks to you today?
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