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SILVER IS A COLOR THAT GENTLY REMINDS US OF A BEAUTY THAT SHINES QUIETLY AS IT RECEIVES THE LIGHT.

It teaches us the precious beauty that emerges through resonance.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

REFLECTION ELEGANCE CLARITY MOONLIGHT SOPHISTICATION TIMELESSNESS

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Summer Grasses — Sakai Dōichi, Japan, Meiji period, 1893. Tokyo National Museum, Tokyo. ColBase.

THE STORY OF BEAUTY

Silver is a color with a quiet radiance that changes its expression as it catches the light.

Unlike pure white, it carries subtle hints of gray and blue, reflecting the light and scenery around it.

From moonlight and the surface of water to frost, clouds, and the scales of fish, nature offers countless glimpses of light that evoke silver.

Since ancient times, silver has been used to create vessels, jewelry, currency, and works of craftsmanship.

The polished surface of silver reflects the surrounding light, allowing the same material to reveal different expressions by day and by night, in bright places and in shadow.

In Japan, delicate shades of gray reminiscent of silver have also been given names, such as *gin-nezu*, or silver gray. During the Edo period, a rich vocabulary of gray color names emerged, reflecting a sensibility that appreciated even the subtle shades between white and black. The understated radiance of silver also resonates beautifully with Japanese craftsmanship, which brings out the inherent beauty of materials and forms.

In the West, silver has also been incorporated into jewelry, tableware, furniture, and architecture, cherished as a material that possesses both elegance and tranquility. In contemporary design, it continues to reveal a wide range of expressions, from mirror-finish silver and matte silver to cool, bluish silver and soft antique silver.

The beauty of silver lies not in asserting itself, but in receiving and reflecting the surrounding light to create ever-changing expressions.

The moon, water, metal, and air.

Resonating with different elements and changing its appearance, silver holds a sense of freedom that cannot be confined to a single definition of color.

Ice Cream Plate from Mackay Service — Tiffany & Co., United States, 1878.
The Metropolitan Museum of Art, New York.

THE BEAUTY OF COLOR

Silver embodies the beauty that emerges through resonance.

Rather than existing in isolation, it receives the light and reflects the world around it, creating new expressions. There are moments like this in our relationships with others, too.

A word from someone else can give rise to a new thought within us. When different sensibilities meet, we may discover a beauty we could never have found on our own.

Silver is a color that gently reminds us of the beauty that emerges not from asserting ourselves, but from being open to what we receive.

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Ring — Continental Europe, probably 18th century.
The Metropolitan Museum of Art, New York.

QUESTION FOR YOU

Have you experienced a “moment of silver” in your everyday life, when something resonates with you and gives rise to something new?

Light, sound, words, or an encounter with someone.

Take a moment to discover what has awakened a new sense of beauty within you.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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