Sakura-iro, or cherry blossom pink, is a pale pink inspired by the petals of cherry blossoms that bloom in spring.

In Japan, cherry blossoms have long been cherished as flowers that announce the arrival of spring.

Their beauty lies in more than the simple act of blooming.

Just when the blossoms seem to have reached their fullest, they dance in the wind and fall within a short span of time.

For centuries, the Japanese have associated this sight with mono no aware — a sensibility that finds beauty in the transience of things.

Beautiful things are not beautiful because they last forever. It is precisely because we know they will one day disappear that their fleeting moments remain so deeply in our hearts.

Cherry blossoms are among the flowers that symbolize this distinctly Japanese sense of beauty.

And sakura-iro reflects not only the moment when the blossoms are in bloom, but also the beauty of the time in which they fall.

Blooming, swaying, and falling — within this brief span of time lie both the vitality of spring and the quiet beauty of time passing.

Yet after the cherry blossoms fall, a new season arrives.

That is why sakura-iro does not represent transience alone. Within every ending lies a new beginning. Transience and hope. Time passing and a new season coming into being.

Sakura-iro is a color that evokes a Japanese sense of beauty, embracing both at once.