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PURPLE EVOKES A DEEP SENSE OF STILLNESS AND MYSTERIOUS BEAUTY.

Its distinctive hues gently remind us to appreciate the gifts of rare beauty — discovered by people around the world over centuries through nature and human ingenuity.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

RARITY MYSTERY ELEGANCE DEPTH CREATIVITY TIMELESS BEAUTY

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Hitoe (Unlined Summer Kimono) with Design of Silk Tree, Nadeshiko, and Kakitsubata — Japan, Taishō period, 20th century.
Tokyo National Museum, Tokyo. ColBase.

THE STORY OF BEAUTY

Purple has emerged as a special color in many different parts of the world.

One reason is that producing purple was once exceptionally difficult.

In the ancient Mediterranean world, purple dye was made from sea snails. The process was extremely labor-intensive, making the dye highly expensive.

In the 19th century, the discovery of the synthetic dye mauveine in 1856 brought purple into people’s lives in a new way, making it possible to produce shades of purple that had previously been difficult to achieve using natural materials.

In Japan, purple root dyeing, known as shikon-zome, has long been practiced using the roots of the murasaki plant. The Man’yōshū also contains poems about the plant and garments dyed with its roots.

Drawing color little by little from the roots of a plant — this process reflects the time and human craftsmanship required to bring beautiful colors out of nature.

In distant parts of the world, people developed their own ways of producing purple. Yet behind these different traditions lies a shared sensibility.

Rarity. A color of depth and complexity.

And a color created through the work of human hands over long periods of time.

It is this accumulation of history and craftsmanship that has given purple its distinctive beauty.

Necklace (Part of a Set) — French, Paris, ca. 1830.
The Metropolitan Museum of Art, New York.

THE BEAUTY OF COLOR

The beauty of purple lies in its ability to evoke both the warmth of red and the stillness of blue.

Pale lavender conveys a soft, delicate beauty. Vivid violet evokes creativity and vitality. Deep purple expresses a quiet presence and a sense of depth.

Cherishing what is rare. Creating beauty over time. Being drawn to things that cannot easily be put into words.

Purple is a color that evokes this beauty born of rarity, through the histories of cultures around the world and in Japan.

Global Aesthetics (69).png

Yuka Miyatake

QUESTION FOR YOU

What kind of beauty does purple evoke for you?

Rarity. Mystery. Elegance. Creativity.

Or perhaps a special kind of beauty that comes from something not easily attained.

Take a moment to recall the purple that has stayed in your heart.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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