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A COLOR THAT REMINDS US THAT BEAUTY CAN BE SOFT, PLAYFUL, AND FULL OF STRENGTH.

Its gentle presence reminds us of a beauty that goes beyond sweetness — a beauty of freedom and self-expression.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

SOFTNESS PLAYFULNESS ROMANCE ELEGANCE TENDERNESS FREEDOM

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Moon Flask with Gilt Floral Decoration on Pink Ground — Minton(s), United Kingdom, ca. 1875.
The Metropolitan Museum of Art, New York.

THE STORY OF BEAUTY

Pink is often associated today with sweetness, tenderness, and gentleness.

Yet these associations have not remained the same throughout history.

Since ancient times, people have created a wide range of colors, from red to pink, using plants and the gifts of nature.

In China and across East Asia, safflower has been used as a dye since ancient times, producing a rich spectrum of shades, from deep crimson to pale pink.

Pink was not simply a color derived from a single pigment, but part of a rich world of hues unfolding between red and nature.

Now, let us turn to eighteenth-century Europe. In courtly cultures, particularly in France, pink was embraced in fashion by both men and women as a color of elegance, splendor, and refinement.

As Rococo aesthetics flourished, pale pink, white, soft fabrics, and delicate ornamentation became increasingly cherished.

Not only strength, but lightness. Not only opulence, but playfulness.

Loved by both men and women, pink has continued to find expression in textiles around the world, as well as in contemporary fashion and art.

Pink is a color that cannot be confined to a single meaning.

Soft and gentle, radiant and elegant, yet sometimes bold, free, and powerful.

Perhaps it is this very versatility that makes pink so beautiful.


Vase with Elephant Heads — Sèvres Porcelain Manufactory, design attributed to Jean-Claude Duplessis, painted by Pierre-Louis-Philippe Armand, France, 1757–58.
The Metropolitan Museum of Art, New York.

BEAUTY OF HAPPINESS

The beauty of pink lies in its ability to embody both softness and strength.

Pale pink evokes the delicacy of flower petals and the gentle light of morning.

Vivid fuchsia and magenta, on the other hand, express vitality and a bold sense of playfulness.

Even within the same color, different combinations and shades create entirely different expressions.

Its softness, its strength, its playfulness — pink is a color that invites us to enjoy them all freely.


Global Aesthetics (69).png

Yuka Miyatake

QUESTION FOR YOU

What kind of beauty does pink evoke for you?

Gentleness. Sweetness. Playfulness.

Or perhaps the beauty of living freely and embracing who you truly are.

Take a moment to recall the pink that lives within you.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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