Orange is a warm, abundant color found in nature, evoking ripe fruit, the glow of the setting sun, and the warmth of fire. Blending the brightness of yellow with the strength of red, it carries a distinctive energy that warms the heart.

The name comes from the orange fruit, whose vivid hue helped give the color its name and spread it around the world. Citrus fruits have been cultivated in warm regions since ancient times, accompanying everyday life as plants that bring beauty to dining tables and gardens.

In Mexico, cempasúchil, a variety of marigold with vivid orange blossoms, has long been associated with the sun. Its sunlike color was cherished even before the arrival of the Spanish, and today, during Día de Muertos, or the Day of the Dead, its petals create colorful paths leading to altars. The Day of the Dead is not solely a time of mourning; it is also a vibrant celebration in which loved ones are welcomed into spaces filled with color and fragrance, honoring life and cherished memories. The vivid orange of cempasúchil continues to enrich people's lives, evoking light, vitality, and the bonds between people.

In European garden culture, citrus trees were cultivated for their beautiful fruit and fragrance, bringing bright touches of color to gardens and greenhouses. In art, orange has also been used to depict sunset light, fruit, flowers, and fabrics, bringing a sense of vitality and warmth to paintings.

Orange evokes sunlight, the abundance of fruit, fragrance, and the connections between people.

With warmth within its brightness and the richness of life within its vividness, orange has colored people's lives and hearts across cultures around the world.