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LEMON YELLOW GENTLY REMINDS US THAT BEAUTY CAN FEEL FRESH AND ALIVE — LIKE A RAY OF MORNING LIGHT, A SPARK OF CURIOSITY, AND THE JOY OF DISCOVERY.

It reminds us of the beauty of a heart that delights in discovering something new.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

FRESHNESS CLARITY CURIOSITY PLAYFULNESS JOY LIGHTNESS

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Yuka Miyatake

THE STORY OF BEAUTY

Lemon yellow is a bright, refreshing shade of yellow reminiscent of the skin and flesh of a lemon.

With a lightness that seems to hold sunlight within its vivid hue, it conveys a fresh and clean impression.

The lemon, which gives this color its name, originated within the world of citrus fruits extending from southwestern China to the regions around northeastern India, and has long been part of everyday life across Asia.

It later traveled through Persia and the Middle East to the Mediterranean, where it became part of garden and agricultural traditions in the Islamic world before eventually spreading throughout Europe.

In India and China, citrus fruits were used in food and everyday life, while in Europe, they were carefully cultivated in gardens and greenhouses.

Beyond the beauty of its fruit, the lemon's refreshing fragrance and vivid acidity are also among its greatest attractions.

Its bright yellow hue, crisp fragrance, and sharp, tangy taste awaken the senses, bringing a feeling of refreshing clarity.

Lemon yellow combines the happiness and vitality associated with yellow with the lightness, stimulation, and freshness of the lemon itself.

Bright, refreshing, and slightly invigorating, this color gently awakens our sensibilities and brings a fresh sense of light into our lives.

Yuka Miyatake

THE BEAUTY OF COLOR

Lemon yellow holds the beauty of a heart that delights in discovering something new.

Like a bright lemon bathed in the morning sunlight, this color gently awakens our dormant sensibilities and reminds us of the joy of looking at the world with curiosity and allowing ourselves to play a little.



Rather than always choosing the same path, we can try choosing a slightly different color.

We can experiment with something new and enjoy small discoveries. Each of these moments brings a new light into our lives.

Lemon yellow is a color that gently nurtures this lighthearted happiness and a sense of creative freedom.

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Yuka Miyatake

QUESTION FOR YOU

Are there moments in your everyday life when lemon yellow makes your heart feel lighter and inspires you to try something new?

This color may gently remind you of the curiosity and playfulness within yourself, as well as the new forms of beauty you have yet to discover.

Take a moment to discover the “spark of lemon yellow” within your heart.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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