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KUCHIBA REMINDS US OF A BEAUTY THAT DEEPENS THROUGH THE GENTLE CHANGES OF TIME.
It teaches us the happiness of appreciating the beauty that emerges precisely because things are slowly fading away.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
AUTUMN TRANSIENCE MATURITY SUBTLETY NATURAL BEAUTY TIMELESSNESS

Kosode with Design of Four Seasons Farming Scenes — Japan, Edo period, 19th century.
Tokyo National Museum, Tokyo. ColBase.
THE STORY OF BEAUTY
Kuchiba-iro is a traditional Japanese color inspired by fallen leaves, characterized by a muted, grayish reddish-yellow or yellowish-brown tone.
The name “kuchiba” evokes the gradual transformation of leaves as the seasons pass.
In Japan, people have long paid attention to even the subtlest differences in nature’s colors, giving each its own name.
Color names such as “kuchiba,” “akakuchiba,” “aokuchiba,” and “kikuchiba” appear in Heian-period literature and dyeing traditions.
Kuchiba-iro encompasses not just one color, but a variety of shades reflecting the changing states of leaves. Its remarkable range is captured in the expression “kuchiba shijūhasshoku,” meaning “forty-eight shades of kuchiba.”
From aokuchiba, with hints of green, and kikuchiba, with its yellow tones, to the reddish akakuchiba, the deep, rich kokukuchiba, and the soft, pale usukuchiba, this family of colors reveals a remarkable diversity of expression. The fact that so many nuances were recognized within a single name suggests an approach to nature that went beyond broad categories to appreciate the subtle differences of each moment.
This sensibility also resonates with contemporary design. Rather than seeking only to reproduce exactly the same color, it invites us to appreciate the delicate nuances created by light, materials, and the changing seasons.
Kuchiba-iro reminds us that color is not always a fixed, singular hue. Its appearance can change with the surrounding environment and the perception of the person observing it.
To look at a single leaf and discover not just one color, but many within it.
The beauty of kuchiba-iro emerges from this attentive and sensitive way of seeing.

Kumagawa Tea Bowl (Komogai Tea Bowl) — Korea, Joseon dynasty, 16th–17th century.
Tokyo National Museum, Tokyo. ColBase.
THE COLOR OF BEAUTY
Kuchiba-iro embodies the happiness of discovering how small differences can enrich our world.
Even the same leaf can reveal subtle variations in color depending on the light and the season. When we notice red within yellow or hints of gray within brown, the familiar scenery around us begins to look a little different.
Kuchiba-iro reminds us that the more attentively we observe the world, the more we discover that beauty we have yet to notice is still waiting to be found.
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Yuka Miyatake
WHEN YOU...
What speaks to you today?
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