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INDIGO IS A DEEP BLUE THAT HOLDS A QUIET VITALITY AND TIMELESS ELEGANCE.

Its understated beauty illuminates the sensibilities that deepen with time and gently brings light to your own sense of beauty.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

DEPTH SERENITY DIGNITY TRADITION REFINEMENT TIMELESSNESS

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Furisode with Design of Pine, Cherry Blossoms, and Maple Leaves — Japan, Edo–Meiji period, 19th century.
Tokyo National Museum, Tokyo. ColBase.

THE STORY OF BEAUTY

Indigo is a deep blue derived from the indigo plant.

In Japan, indigo dyeing has been practiced since ancient times, becoming widely integrated into clothing and everyday life.

The leaves of the indigo plant are fermented to create dye, and by repeatedly dyeing cloth and thread, a range of blues emerges, from pale blue to deep indigo.

With each successive layer of dye, the color deepens. In the light, it reveals the transparency of blue; in shadow, it takes on a quiet depth.

In Japan, indigo dyeing has been used not only for clothing but also for noren curtains and other textiles in everyday life, becoming closely intertwined with Japanese sensibilities and a sense of beauty.

The name ai-iro, meaning indigo blue, has also been passed down to the present day as a traditional Japanese color name.

During the Edo period, indigo dyeing became widely used for everyday clothing and household items, and indigo gradually became one of the colors emblematic of Japanese life.

Meanwhile, indigo has been used as a dye in many parts of the world since ancient times, conveying the beauty of blue across different cultures under the name indigo.

Japanese ai and indigo from around the world have their own distinct histories and techniques, yet share the same beauty of a blue born from plants.

Deeply layered indigo is a color whose beauty grows richer with time, quietly connecting tradition with contemporary design.

Piece — Japan, Meiji or Taishō period.
The Metropolitan Museum of Art, New York.

THE BEAUTY OF COLOR

Indigo holds a beauty that deepens with each successive layer.

In indigo dyeing, the color does not reach its final depth in a single step. Instead, it gradually deepens through repeated cycles of dyeing and exposure to air.

In many ways, this process resembles life itself and the development of our sensibilities.

There is a beauty in gathering experiences and cultivating a depth that is uniquely our own.

With its quiet strength and dignity, indigo is a color that reminds us of the value of taking time to nurture a beauty that reflects who we truly are.

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Yuka Miyatake

QUESTION FOR YOU

Have you had experiences in your life that feel more beautiful with time, like the deepening hues of indigo?

Take a moment to discover the “depth of indigo” within your heart.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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