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GRAY IS A COLOR THAT CREATES A SENSE OF QUIET HARMONY BETWEEN DIFFERENT ELEMENTS.
It teaches us the quietness and spaciousness that allow diverse forms of beauty to shine.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
BALANCE HARMONY SUBTLETY SOPHISTICATION CALMNESS DEPTH

Flattened Bottle with Incised-and-Sgraffito Design of Flowers and Butterflies — Korea, Joseon dynasty, 15th century.
Tokyo National Museum, Tokyo. ColBase.
THE STORY OF BEAUTY
Gray is a quiet, nuanced color with countless tones extending between white and black.
Countless shades of gray can also be found in nature, from cloudy skies and mist to stones, sand, ash, and metal.
Since ancient times, people have incorporated the grays found in familiar materials such as stone, minerals, ash, and metal into architecture, vessels, clothing, and crafts.
In Western drawing, subtle gradations of gray between white paper and black lines have been used to express light and shadow, bringing depth to figures and landscapes.
In Japan, the beauty of gray has also been cultivated through materials such as stone, ash, metal, and ink. The soft grays created by varying the tones of ink leave room for the viewer’s own sensibility, without depicting everything in full detail.
Since the modern era, gray has also become a beloved, sophisticated neutral in fashion, interior design, and architecture. Paired with white or black, it creates a quiet contrast; combined with vivid colors, it enhances their beauty.
From the cool, industrial gray of concrete to the soft gray of mist, the silver glow of metal, and the deep gray of ink, light and material create entirely different expressions within a single color.
Gray is not merely a midpoint between white and black.
It is a color that creates countless beautiful harmonies between different elements, quietly bringing out the individuality of each.

Waterloo Bridge, Gray Weather — Claude Monet, France, 1900.
Art Institute of Chicago, Chicago.
THE BEAUTY OF COLOR
Gray embodies the beauty that emerges when we embrace differences.
In life, there are times when we cannot find an immediate answer, and emotions that cannot be expressed in a single word. Yet it is often within this ambiguity and uncertainty that our own unique sensibility begins to grow.
Just as different colors blend to create a new shade, different values and experiences can come together to shape a sense of beauty that belongs to each individual.
Beauty may not be only about finding one perfect answer, but also about recognizing the harmony that exists between different things.
Gray is a color that gently reminds us to remain open to what is different from ourselves, while discovering a beautiful balance of our own.
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Woman at Her Toilette — Berthe Morisot, France, 1875–80.
Art Institute of Chicago, Chicago.
QUESTION FOR YOU
Are there moments in your everyday life when different things come together to create a “moment of gray”?
Perhaps this color gently reminds you that by embracing a variety of emotions and experiences, you can discover a beautiful balance that is uniquely your own.
DISCOVER
YOUR SENSE OF
BEAUTY
WHEN YOU...
What speaks to you today?
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