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THE GOLDEN YELLOW GENTLY REMINDS US THAT BEAUTY CAN BLOOM INTO ABUNDANCE — WITH THE WARMTH OF GOLDEN LIGHT, THE RICHNESS OF NATURE, AND THE GRACE OF MATURITY.

Its warm, radiant yellow brings vitality, happiness, and a quiet sense of abundance to your life, your sensibilities, and your sense of beauty.

Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS

ABUNDANCE MATURITY WARMTH PROSPERITY ELEGANCE VITALITY

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Stem Cup with Florets — China, Tang dynasty, 618–906.
Art Institute of Chicago, Chicago.

THE STORY OF BEAUTY

Yamabuki yellow is a color that gently reminds us of the beauty of growing into richness and maturity, wrapped in a golden glow.

A warm, deep shade of yellow with a subtle touch of orange, its radiance evokes the image of small golden lights blooming across a spring field.

The yamabuki flower has long been cherished in Japan, and its name appears in the Man’yōshū, an eighth-century anthology of Japanese poetry.

By the Heian period, yamabuki had become a beloved symbol of beautiful spring landscapes in waka poetry and literature. Its golden hue became deeply intertwined with people's memories of the changing seasons.

Yamabuki yellow was also used in clothing and dyeing. Its gold-like radiance was passed down through generations as a color that evokes splendor and abundance.

In Japan, yellow and gold have long been associated with sunlight and the abundance of the harvest. Yamabuki yellow, too, carries a beauty that evokes the gifts of nature.

Born from the blossoms of the yamabuki flower, this color has been cherished in Japanese sensibilities for centuries, bringing together the beauty of spring landscapes, waka poetry, elegant garments, and the richness suggested by gold.


Japanese Kerria and Small Bird — Utagawa Hiroshige, Japan, Edo period, 19th century.
Tokyo National Museum, Tokyo. ColBase.

THE BEAUTY OF COLOR

Yamabuki yellow holds the beauty of a life blossoming into abundance.

The yamabuki flowers blooming across spring fields remind us of new life emerging from the earth after winter and the season beginning to move forward in a brighter light.

Their golden radiance also evokes the joy of seeing something nurtured over time finally blossom into a beautiful form, rather than rushing to attain something before its time.

Yamabuki yellow is a color that gently reminds us of the happiness found in growing into maturity.


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Japanese Kerria and Ayu Fish — Keisai Eisen, Japan, Edo period, 19th century.
Tokyo National Museum, Tokyo. ColBase.

QUESTION FOR YOU

Are there moments in your everyday life when something you have nurtured over time finally blossoms into beauty, like yamabuki yellow?

This color may gently remind you of the experiences you have gathered throughout your life and the things you wish to nurture into greater abundance in the years ahead.

Take a moment to discover the “richness of yamabuki yellow” within your heart.

DISCOVER
YOUR SENSE OF
BEAUTY

WHAT BEAUTY DO YOU SEEK ?

What do you need today?

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