The name burgundy comes from Burgundy, a region in eastern France, and evokes the deep red of the wines produced there.

With its deep red hue and subtle undertones of purple and brown, burgundy conveys a quiet elegance and rich depth, distinct from the vividness of bright red.

In Europe, red has long adorned textiles, clothing, and paintings, with natural dyes giving rise to a wide variety of expressions.

Deep reds have enriched everyday life and decorative arts as colors that combine a sense of richness and gravitas with elegance.

In France’s Burgundy region, a rich wine culture has flourished amid its fertile land and favorable climate. The deep red of its wines evokes the character of the landscape, the changing seasons, and the passage of time.

In Japan, too, a variety of deep reds, including shu, beni, and budō-iro, have long been cherished.

The Japanese sense of color, which finds beauty not only in vivid reds but also in subdued reds tinged with purple and brown, resonates with the subtle depth of burgundy.

Today, burgundy is cherished around the world through fashion, interior design, and cosmetics. It is valued for its ability to create an impression that is both classic and sophisticated.

Deepening in character over time, burgundy is a color that reflects a mature beauty, bringing together splendor and serenity, passion and restraint.