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BLACK IS A SPECIAL COLOR THAT BRINGS OUT THE BEAUTY OF ESSENCE.
Its deep, quiet light illuminates your life, sensibility, and sense of beauty with unwavering elegance and quiet strength.
Its essence illuminates your life, your way of living, and your design.

BEAUTY KEYWORDS
DEPTH ESSENCE ELEGANCE MYSTERY STRENGTH TIMELESSNESS

Kosode with Design of Plants, Cranes, Tortoises, and Geometric Patterns — Japan, Edo period, 17th century.
Tokyo National Museum, Tokyo. ColBase.
THE STORY OF BEAUTY
Black has a unique depth that quietly absorbs light while bringing out the beauty of form and material.
Since ancient times, black has been used in clothing, architecture, crafts, and painting across cultures, giving rise to diverse expressions of beauty.
In ancient Egypt, black was sometimes associated with life and rebirth, evoking the fertile earth.
In China, black held an important place in ink culture and the Five Phases theory, inspiring rich forms of expression in calligraphy and painting.
In Japan, the varying tones of black ink have created a wealth of expression in calligraphy and ink wash painting. The deep black of lacquerware also conveys a distinctive Japanese beauty, quietly reflecting light.
Across diverse regions of Africa, black has been used in textiles, adornment, and sculpture, giving rise to distinctive forms of beauty shaped by local materials and techniques.
In Europe, black has taken on different meanings in clothing and art over the centuries. In the 20th century, Coco Chanel’s simple black dress helped establish black as a color of modern, sophisticated fashion.
The appeal of black lies in its ability to bring out the beauty of silhouettes, materials, light, and the objects themselves, even without additional ornamentation.

Inrō with Design of Zhang Guolao — Hasegawa Kyūrinsai, Japan, Edo period, 19th century.
Tokyo National Museum, Tokyo. ColBase.
THE BEAUTY OF COLOR
Black embodies the happiness of discovering what truly matters.
It quietly removes the unnecessary, bringing out the form, texture, and light inherent in each thing.
Beauty does not emerge only from adding more. It can also arise from discerning what is truly essential to us.
Black gently illuminates the essence and individuality within you, offering a deep and tranquil light that invites you to cherish your own beauty, not for anyone else, but for yourself.
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Landscape — Attributed to Kanō Motonobu, Japan, Muromachi period, 16th century.
Tokyo National Museum, Tokyo. ColBase.
QUESTION FOR YOU
Are there moments in your everyday life when letting go of the unnecessary allows you to see what truly matters, revealing the essence of black?
Perhaps this color gently reminds you of the essence and individuality within you, as well as the beauty you wish to cherish in the years ahead.
Take a moment to discover the “essence of black” within your heart.
DISCOVER
YOUR SENSE OF
BEAUTY
WHEN YOU...
What speaks to you today?
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